NEWS

Marketing chips in Bookfashion show – “book on the catwalk”

In the walls of the AISU school, a real enchanting show was recently held – not fashionable clothes, but… books! Yes, you were not mistaken: 5th grade students participated in a non-standard literary fashion show called “Book on the catwalk”, where instead of models – books, and instead of designers – children who got used to the role of real marketers. The task seemed simple, but required a lot of creativity: with just 5 minutes and a short abstract, you had to convince your classmates that this particular book was the perfect companion for the summer holidays.

And here the real magic of marketing began. Someone started with intrigue – asked mysterious questions, others-immediately grabbed attention with a bright slogan. Some students used an “emotional swing”: First They talked about the drama, and then about the happy ending, leaving the audience delighted. Not without visual accompaniment – posters, homemade props, and sometimes themed costumes helped create a real effect of presence in the plot of the book. Such “chips” as creating slogans like ” this book is your summer portal to adventure!» or focusing on the emotions of the characters became real marketing tools that captured the audience. Children intuitively used the principles of “target audience” – some spoke for Dreamers, others for adventurers, and someone else for those who like to laugh to tears.

“Book on the catwalk”: when artistry and creativity win.

The second part of the show turned into a real theatrical performance. Students didn’t just tell stories – they got used to images of characters, imitated scenes from books, used facial expressions, gestures, and even music to create an atmosphere. There was silence in the audience – everyone listened to the words, caught the mood and caught themselves thinking: “but really, I want to read this book!». And this is the highest score for each participant.

Special motivation was added by the main prize – another fascinating book that could be won by the one whose presentation will impress the most. So the competition was serious, but friendly. Students supported each other, enjoyed other people’s success and were inspired by new ideas. The most important thing is that everyone still has a list “I want to read” for the summer, formed not on the recommendations of adults, but on the advice of classmates. Because when your friend says: “this book is a real explosion of imagination!”you will definitely believe it.

Bookfashion the “book on the catwalk” show proved that advertising can be not only a sales tool, but also a creative process that unites and inspires. And who knows, perhaps it is with this lesson that one of the AISU students will start the path to their future profession – copywriter, advertiser, or writer. After all, the book, lovingly advertised, has a magical power – it changes the world around it.

Marketing in action or learning how to advertise books.

Have you ever tried to advertise a book so that everyone around you will believe that it is simply impossible to be truly happy without it? This is exactly the task that AISU 5th grade students received today. As part of a creative project called bookfashion, students turned into real advertisers, actors and literary ambassadors. With only a short abstract and a limit of 5 minutes, everyone had to attract the attention of classmates so much that they wanted to take this particular book on vacation.

And although the task sounded fun, it required a lot of preparation from the children. Artistry, imagination, strategic thinking and emotional presentation became the main tools of each performance. And then the most interesting thing began-real chips of student marketing. Some students went to the improvised “catwalk” in costumes of the main characters of the book – this immediately created the effect of attraction. Others used hand-made props: “potions” from a magical story, a map of a fictional world, a character’s diary, or even a “letter”; from the author-all this helped to immerse the audience in the world of the book.

Many people approached the speech strategically: they started with a fascinating quote or a sharp question like: “Have you ever dreamed of being in the past?”or” who will save the world if not you?”- so they caught attention from the first seconds. Students created real advertising slogans that could adorn the cover: “this story will not let you go to the last page!”, “get ready for an explosion of emotions!”or” one book – one hundred adventures!».

Another popular technique was emotional presentation – children told the story as if they had experienced it personally. Their voices trembled in dramatic moments, their eyes shone with delight in scenes of triumph, and pauses and gestures complemented every word. Some even created presentations using drawings, photographs, or short video clips to make the presentation even more expressive. All this helped to “sell” the book not as an object, but as an emotional experience – exciting, deep, sometimes fun, sometimes touching.

The main prize – a book for the winner-was a good motivation, but the most valuable result was that each student discovered the power of the word, the magic of the image and the opportunity to interest others with their own opinion. The BOOKFASHION show at the AISU school proved that even in the digital age, a printed word can be bright, stylish and desirable if presented with love and imagination.

Marketing at AISU school

A Modern School is not only a place for mastering knowledge in traditional subjects, but also a platform for developing skills that will be useful in real life. One of these areas that is rapidly gaining popularity among AISU students is marketing – the art of influencing, engaging, presenting, and selling ideas, products, or even yourself. Here, children do not just learn theory, but practice marketing techniques in projects, speeches, debates and thematic events, such as the recent bookfashion show “book on the catwalk”, where students advertised books using a full arsenal of marketing tools.

Let’s take a look at the top effective marketing techniques that are actively used and studied at AISU:

• USP (unique sales offer). This is the heart of any effective ad. Children learn to find the only thing that distinguishes a product (or book, idea, or themselves) from others. For example, in a project from the presentation of a book, the student could emphasize that it is the first hero with superpowers based on music, or that the plot takes place in a world where children rule. At AISU, USP is used in every creative task, which forms the ability to think strategically.
• Visualization and branding. Submission matters. At school, students are encouraged to create logos, posters, color schemes, props, and visual symbols to help them convey an idea faster. It’s not just “beautiful” – it’s brand communication in action. The ability to visually formalize an idea or project is a valuable skill of the XXI century, and AISU pays special attention to it.
• Storytelling. People remember stories, not facts. That is why students learn to talk about the product through an emotional story: how the hero passed the challenge, why this book touched, or what transformation the person went through. This builds not only emotional intelligence, but also presentation skills. Storytelling is actively used both in language lessons and extracurricular activities.
• Call to Action. Successful advertising always ends with an action: “read it now!”don’t miss your story!”, “plunge into the world of adventure!». Students learn to end their speeches or presentations with a bright and confident call to action that encourages interest and leaves an emotional aftertaste.
• Social proof. AISU teaches you how to use the power of authority or audience support. During presentations, students can appeal to the fact that this book has already been evaluated by others, it is a bestseller, or it is recommended by teachers and bloggers. This builds trust and skills in working with public opinion.
• Recognition through emotions. Any product is not only about its properties, but also about the emotions it evokes. Students are taught to find out what feelings the product (or book) evokes: inspiration, joy, tension, laughter. Then – how to present these emotions through speech, facial expressions, gestures. This skill helps not only in marketing, but also in self-presentation.
• Gamification. Marketing at AISU is not boring – it is playful. Presentations are often presented in the form of shows, quizzes, quests, and competitions, which creates engagement and interest. Through the game, students learn to build strategies, analyze audience behavior, and form a clear message.
• Personalization. One of the strongest trends in modern marketing is to talk to a specific person, not to everyone at once. Children at AISU learn to customize their performances for a specific audience: whether they are classmates, teachers, parents, or other students. They ask themselves the question: “what will be interesting for these people?”- and adapt messages to them.

Marketing at AISU is not only about knowledge, but also about thinking style.

At AISU school, marketing is not a separate subject, but an integrated part of learning that develops students ‘ communication, analytical and creative skills. Here children are not taught to impose a product, they are taught to convey value: through words, stories, images, ideas.

And who knows-perhaps these students will grow up to be future advertising geniuses, brand managers, screenwriters, or even startups. And it all started with a simple school presentation, where the main “catwalk star” was… the book.

Do you want to know how marketing works in practice? Welcome to AISU!

m. Kyiv, Drahomanova 1-B, AISU
p. Khodosivka, str. Feodosiya Pecherskyi, 55

Leave a request?